Traction Coffee Roasters

What began as a light-hearted chat post-mountain biking (and a few beers) soon took a serious turn for us. Given our love for coffee and its role in kick-starting our days, we started toying with the idea of launching our own coffee roasting company. With our background in adventurous activities and a fondness for craft coffee and beer, it seemed like a natural fit. Our resolve solidified as we explored this wild idea further—we would roast our first coffee!

We bought our first roaster, a USA-made San Franciscan machine, a few days later, and our journey began. Our mission through all of this? To keep it AUTHENTIC. We know there's a lot of illusion out there, but with us, you'll find no pretense—just exceptional coffee and genuine people.