Elite Instant vs Bru Instant Coffee: Which One is Better?

May 18, 2023 • Amélie Bigras

Our expert staff selects the products we cover and rigorously researches in depth our top picks. If you buy through our links, we may get a commission.

Related articles

Asian Instant Coffee
Coffee Tea Bags
Instant Kona Coffee
No items found.

In the fast-paced world, we live in, instant coffee has become a beloved choice for coffee enthusiasts seeking convenience without compromising on taste. In this article, we will compare Elite Instant Coffee with Bru Instant Coffee. We will also invite you to explore the unique features and flavors of some additional notable instant coffee brands: Davidoff, Waka and Death Wish. Get ready to savor a world of instant coffee delights!

Instant Coffee in a bowl
Instant Coffee

Elite vs Bru: Which One Did We Prefer?

It's important to note that taste preferences can vary among individuals, and what works for one person may not necessarily be the same for another. However, Bru instant coffee stands out as a preferred choice for its rich flavor, delightful aroma, versatility, convenience, brand reputation, and widespread availability.

  • Rich Flavor Profile: Bru instant coffee offers a rich and full-bodied flavor profile that appeals to coffee enthusiasts. It captures the essence of freshly brewed coffee with its robust taste, delivering a satisfying and enjoyable cup of coffee.
  • Trusted Brand: Bru has established itself as a reputable brand in the instant coffee market. It has gained the trust of consumers over the years by consistently delivering a high-quality and enjoyable coffee experience.
  • Widely Available: Bru instant coffee is readily available in many stores and online, making it easily accessible to coffee lovers worldwide. Its wide availability ensures that you can enjoy your favorite cup of Bru wherever you are.

Elite Instant Coffee is produced by Elite Coffee, a well-established coffee company known for its expertise in the coffee industry. Elite Coffee takes great care in sourcing high-quality coffee beans from different regions known for their exceptional coffee production. These beans may be sourced from various countries renowned for their coffee cultivation, such as Brazil, Colombia, Ethiopia, or others.

Bru Instant Coffee starts with sourcing high-quality coffee beans from different coffee-growing regions worldwide. These regions often include countries like Brazil, Colombia, Vietnam, or Ethiopia, known for their coffee production.

Other Brands We Have Included: Death Wish Instant Coffee, Davidoff Instant Coffee and Waka Instant Coffee

Death Wish Instant Coffee has gained fame for its bold and robust flavor profile, appealing to those who crave a strong and powerful cup of joe.

On the other hand, Davidoff Instant Coffee is synonymous with luxury and offers a premium coffee experience with its carefully selected Arabica beans and exquisite taste. Known for its smooth and well-rounded flavor, Davidoff Instant Coffee embodies the essence of a fine brewed cup.

Lastly, Waka Instant Coffee stands out for its dedication to quality, using high-quality Arabica beans to create a rich and flavorful brew. With each brand offering its unique characteristics, coffee lovers have a range of options to choose from based on their individual preferences.

Whether you're seeking intensity, refinement, or quality, these brands showcase the diverse landscape of instant coffee and provide delightful alternatives for those on the go or looking for a quick and enjoyable caffeine fix.

How is instant coffee made?

Once the coffee beans are selected, they undergo the roasting process. Roasting plays a crucial role in determining the flavor, aroma, and intensity of the coffee. Elite Coffee employs experienced roasters who skillfully roast the beans to achieve the desired profile. After roasting, the beans are finely ground to create coffee particles suitable for the instant coffee production process. The ground coffee is then extracted using water to create a concentrated coffee solution. This extraction process captures the flavors and characteristics of the coffee. The coffee extract is carefully concentrated to remove excess water and create a more potent coffee essence. The concentrated coffee solution is transformed into a dry and soluble form through a drying process. Various methods, such as freeze-drying or spray-drying, may be employed to remove the water content while preserving the coffee's flavor and aroma. The resulting coffee is then granulated to create the familiar coffee granules that easily dissolve in water.

Baking With Instant Coffee: 5 Instant Coffee Recipes

Instant coffee and baking share an interesting relationship, as instant coffee can be a versatile ingredient that adds depth and complexity to various baked goods. Here's how instant coffee and baking intersect:

  • Flavor Enhancer: Instant coffee can enhance the flavor of baked goods, particularly those with chocolate undertones. Adding a small amount of instant coffee powder or granules to recipes such as chocolate cakes, brownies, or cookies can intensify the rich and robust flavors, creating a more pronounced chocolate taste.
  • Mocha Infusion: Instant coffee can be used to create mocha-infused baked treats. By combining instant coffee with cocoa powder or melted chocolate, you can introduce a delightful combination of coffee and chocolate flavors to your cakes, muffins, or even frosting. The result is a harmonious blend that adds depth and complexity to the overall taste experience.
  • Tiramisu and Coffee Cakes: Instant coffee plays a central role in classic desserts like tiramisu and coffee cakes. These recipes often call for a layer of coffee-soaked ladyfingers or a coffee-infused syrup to impart the distinct coffee flavor. Instant coffee conveniently dissolves in liquid, making it a quick and easy choice for creating that essential coffee component in such desserts.
  • Coffee Glazes and Frostings: Instant coffee can be incorporated into glazes and frostings to create a coffee-flavored topping for your baked goods. By dissolving instant coffee in a small amount of hot water or milk and adding it to powdered sugar or buttercream, you can achieve a delicious coffee-infused glaze or frosting to complement your cakes, cupcakes, or pastries.
  • Coffee Streusel or Swirls: Instant coffee can be used creatively to add coffee accents to streusel toppings or swirls in baked goods. Mixing instant coffee with sugar, butter, and other ingredients can create a delectable coffee-infused crumb topping or a marbled coffee swirl in bread, muffins, or coffee cake.
Coffee Streudel
Coffee Streudel

Tips and Tricks: Enhancing Your Instant Coffee Experience

To elevate your instant coffee experience, consider customizing the flavor to your liking. Add a dash of cinnamon, a drizzle of honey, or a splash of your favorite milk. Experiment with different brewing techniques, such as pour-over or cold brew methods, to bring out the best flavors in your instant coffee. Get creative and explore recipes incorporating instant coffee, such as coffee-infused desserts or refreshing coffee-based beverages. Here is list of delicious healthy creamers.

Conclusion: Savoring the World of Instant Coffee Delights

The world of instant coffee offers a diverse range of flavors and experiences. Whether you choose Elite or Bru Instant Coffee, each brand brings its unique qualities. Embrace the convenience, flavor, and enjoyment that instant coffee can bring to your daily routine.


Amélie has a dual Bachelor of Biological Sciences and Literature. She wrote a Master's Thesis on the importance of blending scientific knowledge with the arts to create a healthier culture. She also has a Bachelor of Education and has been teaching Biology and Language Arts since 2016. She is happily addicted to coffee and constantly learning.

Monthly news worthy of your inbox.

We write a monthly newsletter about our curiosities and what's happening in the coffee world. Topics like monthly deals, industry news, the science behind our favorite beverage, and more.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Amazon Prime Day is here, get up to 50% off coffee brewers, beans, pods and more. Click here to view our top picks!