Cerapotta: A Brand New Porous Ceramic Coffee Filter by H Concept

Jul 12, 2023 • Amélie Bigras

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Coffee enthusiasts are always looking for innovative and efficient brewing methods that enhance the flavor and aroma of their favorite beverages. In recent years, porous ceramic coffee filters have gained popularity for their ability to deliver a clean and nuanced coffee experience. One such filter is the Cerapotta, introduced by the Japanese product design firm H Concept. Derived from a centuries-old porcelain tradition, the Cerapotta combines traditional craftsmanship with modern technology to create a unique brewing tool for coffee lovers.

The Cerapotta Filter: A Blend of Tradition and Innovation

Its porous ceramic filter is at the heart of the Cerapotta, made using the esteemed Hasami porcelain manufacturing techniques. H Concept has meticulously crafted the filter with a proprietary composition and distinctive shape, setting it apart from other filters in the market. The carefully chosen raw materials produce a fine but uniform porosity that prevents clogging over time, ensuring a consistent and hassle-free brewing experience.

The Cerapotta filter boasts a brewing capacity of one to four cups, making it ideal for solo coffee enjoyment and sharing a flavorful brew with friends. Its flat-bottom and conical shape and concave base facilitate optimal water flow and extraction, allowing for a balanced and rich coffee flavor in each cup. The filter's 5-micron pores are finer than those found in traditional filters, enabling a thorough extraction while retaining the nuanced characteristics of the coffee.

Cerapotta filter brewing coffee in a carafe
Cerapotta Filter

The Rise of Porous Ceramic Coffee Filters

Porous ceramic coffee filters have grown in popularity recently, especially in the United States. Previously, such filters were a niche product, often limited to Japan and other regions with strong coffee culture. However, with e-commerce channels, coffee-specific products like porous ceramic filters have become more accessible to coffee enthusiasts worldwide.

The introduction of brands like Loca and Pocoa (styled poCoa) has helped pave the way for porous ceramic filters in the United States. These brands offer a variety of shapes and styles, catering to the preferences of different coffee lovers. The availability of these filters has opened up new avenues for exploring the unique flavors and qualities that porous ceramic filters can bring to the coffee brewing process.

Cerapotta surrounded by coffee beans

Features and Benefits of the Cerapotta

The Cerapotta filter sets itself apart with its exceptional features and benefits. The combination of its flat-bottom and conical shape ensures even water distribution and optimal extraction, resulting in a well-balanced and flavorful cup of coffee. The fine 5-micron pores of the filter allow for thorough filtration while preserving the coffee's natural oils and aromatic compounds, enhancing the overall sensory experience.

One of the standout advantages of the Cerapotta filter is its durability and easy maintenance. Unlike disposable paper filters, the Cerapotta can be used repeatedly, minimizing waste and reducing environmental strain. After each use, the filter only requires a simple rinse without soaps or detergents. If the filter's drip speed slows down or a slight aftertaste persists, it may indicate a need for maintenance. In such cases, the filter can be sterilized by boiling over a stove or in a microwave, ensuring its longevity and consistent performance.

H Concept's commitment to quality craftsmanship is reflected in the Cerapotta filter's design and construction. The filter results from a collaboration with a 70-year-old kiln operator from Hasami, who possesses deep expertise in porous ceramic technology. This partnership ensures that each Cerapotta piece undergoes meticulous firing, maintaining the filter's integrity and superior performance.

A hand washing a cerapotta filter under water
Cerapotta Filter

H Concept and Cerapotta's Philosophy: Exploring the Possibilities of Coffee and Tools

H Concept, the Japanese product design firm behind Cerapotta, is passionate about coffee and the tools that enhance brewing. Having distributed the paperless Swiss Gold coffee filter in Japan since 2002, the company recognized the unique material properties and unmistakable taste of porous ceramic filters. This realization inspired H Concept to venture into producing porous ceramic coffee filters, resulting in introducing the Cerapotta and other innovative brewing tools.

The Cerapotta exemplifies H Concept's dedication to pushing the boundaries of coffee brewing. The company aims to create an unparalleled coffee experience by combining traditional porcelain techniques with modern advancements—the Cerapotta's design and functionality showcase H Concept's commitment to craftsmanship, quality, and sustainability.


Launch and Availability: Bringing the Cerapotta to Coffee Enthusiasts

Coffee enthusiasts in the United States eagerly await the launch of the Cerapotta filter. H Concept plans to make the filter available for online sales in the upcoming summer, with a retail price of $80. This launch marks a significant step forward in expanding the availability of high-quality porous ceramic coffee filters in the United States, allowing more coffee lovers to explore their unique flavors and brewing possibilities.

Can Ceramic Replace Paper Filters?

Yes, ceramic filters can be used as an alternative to paper filters in certain applications. Ceramic filters are made from porous ceramic material, typically with a network of tiny pores that allow liquid or gas to pass through while trapping solid particles. This makes them effective for filtration purposes.

a ceramic coffee filter with a green check mark with coffee paper filter being crossed out in red

Advantages of Ceramic Filters

  1. Reusability: Unlike paper filters, which are typically disposable and single-use, ceramic filters can be cleaned and reused multiple times. This makes them more environmentally friendly and cost-effective in the long run.
  2. Durability: Ceramic filters are more durable than paper filters and can withstand higher temperatures and pressures. They are less likely to tear or break during use.
  3. Versatility: Ceramic filters can be used for various applications, including water filtration, air purification, and even in some industrial processes.
  4. Fine filtration: Ceramic filters can effectively remove fine particles, including bacteria, sediment, and other impurities, depending on the specific filter's design and pore size.

However, it's important to note that ceramic filters may not be suitable for all filtration needs. Here are a few considerations:

  1. Flow Rate: Ceramic filters can have a slower flow rate compared to paper filters, especially if the pore size is very small. This may affect the efficiency of filtration in certain situations where a high flow rate is required.
  2. Application Specificity: While ceramic filters can be versatile, there may be specific applications where paper filters are more appropriate. For example, in coffee brewing, paper filters are often preferred due to their ability to retain oils and produce a cleaner taste.
  3. Maintenance: Ceramic filters require regular cleaning and maintenance to ensure optimal performance. This may involve scrubbing or boiling the filter to remove accumulated contaminants.

In summary, while ceramic filters can replace paper filters in many situations and offer advantages such as reusability and durability, it's important to consider the specific requirements of the filtration task and determine whether ceramic filters are the most suitable option.


The Cerapotta filter by H Concept represents the culmination of centuries-old porcelain traditions and cutting-edge technology. Its unique composition, distinctive shape, and fine porosity ensure a superior brewing experience that highlights the flavors and nuances of coffee. Its durability, easy maintenance, and environmentally friendly design, the Cerapotta is a testament to H Concept's commitment to craftsmanship and sustainability.

As the popularity of porous ceramic coffee filters continues to grow, the Cerapotta stands out as a top choice for discerning coffee enthusiasts. By embracing this innovative brewing tool, coffee lovers can embark on a flavor-filled journey, savoring each cup brewed with the utmost precision and care. The Cerapotta opens up a world of possibilities, allowing coffee lovers to explore new depths of flavor and aroma in their quest for the perfect cup of coffee.


Amélie has a dual Bachelor of Biological Sciences and Literature. She wrote a Master's Thesis on the importance of blending scientific knowledge with the arts to create a healthier culture. She also has a Bachelor of Education and has been teaching Biology and Language Arts since 2016. She is happily addicted to coffee and constantly learning.

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